My project deals with new media and its effect on sports. I will begin with an introduction about how new media and sports are interconnected especially within the last few years. Next I will describe how new media affects sports marketing the most especially through the internet and its fast flowing information networks. Then I will show some new media technologies that are connected to sports. Then I will describe how the major new media (Facebook, Twitter, MySpace, YouTube, etc) all affect the four major sports leagues (MLB, NFL, NBA, NHL) and continue by going more in depth with each league and show some solid examples of the new media’s effect on each league. Finally I will conclude with how blogs, wikis, and Facebook are not the only things affecting the global sports. As new media grows, major athletics follows and shown every industry will follow.